Founded in 1975, Shandong Linglong Tyre Co., Ltd. is a specialized and large-scale technology-oriented tire manufacturer with leading products like high performance passenger car radial (PCR) tires, light truck radial (LTR) tires, tens of thousands of all-steel radial truck and bus radial (TBR) tire specifications.Shandong Linglong Tyre Co., Ltd. is a Chinese leading tire manufacturing enterprise, which has established manufacturing bases in Zhaoyuan, Dezhou, Liuzhou, Jingmen, Changchun (under construction) , Thailand, and Serbia (under construction). Furthermore, Linglong has R&D centers in Zhaoyuan, Beijing and North America and testing office in Europe to develop the cutting-edge technology. Linglong’s products are sold to 173 countries and are well accepted by nearly 100 manufacturing bases of global OEMs with stable and reliable quality, which has entered the global supplier system of world-class automakers.

International Talent

Linglong Tire built its international team through gathering elites from global tire industry. The company’s R&D team consists of over 2,000 members.

International R&D

Linglong collects global extraordinary wisdom to demonstrate intelligent Linglong with technological innovation. The company has established R&D institutions in Germany, America, Beijing, Shanghai, Jinan, Yantai and Zhaoyuan, owning national enterprise design center, national recognized testing laboratory and national industrial design center, to form global integrative R&D pattern. Until now, the company has obtained 930 authorized patents in total, undertaken 112 national and industry standards formulation, as well as 10 national innovation projects.

International Marketing

The company’s products are exported to 173 countries across the world, covering Europe, Middle East, Americas, Asia Pacific, and Africa, and provides OE service for over 100 manufacturing bases of 60 global well-known automakers. It successfully provides OE tire for Hongqi state guest car and becomes global suppliers of world first class automakers like Audi, Volkswagen, Ford etc.

International Manufacturing

In order to promote its high-quality global industrial layout and increase its core brand competitiveness in global market, Linglong formulates its 7+5 global layout to build seven Chinese manufacturing bases as well as five overseas manufacturing bases. At present, the company has five Chinese manufacturing bases in Zhaoyuan, Dezhou, Liuzhou, Jingmen, Changchun (under construction) and two overseas manufacturing bases in Thailand and Serbia (under construction). Meanwhile, Linglong will carry out active inspection of its new factory’s location, aiming at completing the full completion of global layout, and fully utilizing global resources and expanding its global tire market.

International Brand

Linglong has sponsored over 90 sports events and teams worldwide, such as Juventus and VfL Wolfsburg, to enhance its brand awareness and influence. To attracting more target consumers, the company launches at airports and high-speed rail stations in major cities across the world and several CCTV programs. For many years, Linglong has been participating SEMA show and Automechanika Dubai etc. to enhance its product reputation and build the international brand image. Its brand value reached RMB 59.672 billion in 2021.

International Cooperation

Linglong establishes cooperative relationship with global famous suppliers including Lanxess, Fisher, VMI, Bekaert, Sri Trang Agro-Industry Plc, and SI Group, building mutual beneficial core value chain.

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